Have you ever heard the term SEO? SEO is search engine optimization.A technique to increase website ranking on page one of google. Maybe some of you have heard from friends or read news in online media.What is the role of SEO for an online shop?

In early 2020 a research in the United States released company shopping costs to pay for SEO. In 2016 companies spent a total of 65 billion dollars to finance SEO. That number continues to rise in 2020 to 79 billion dollars.From here we can see that SEO has become an important industry.The role of SEO for companies is vital because they are the spearhead of their marketing.

I analogy simply: you have a Muslim fashion business.Because you feel you want to build your own online store you build a website that displays selling products.The role of SEO in this case is to present your sales products to consumers via the internet. But that's where the obstacles.It's not easy to get to consumers because there are many competitors.You must fight to lift the website on page 1 of Google.There when building a website you must pay attention to many things: naming products, target areas , product images, and optimizing.All of that is what lifts your site.

Actually there are other ways that can be taken besides SEO.For example Facebook Ads, Instragram Ads, Google Adwords.This method is unfortunately not free.The broader the scope of your target market, the greater the cost you spend.SEO is not the Case. Basically SEO is a cheap technique.It's often free. But it is also possible to pay.Depending on the difficulty. But even though both are paid, SEO is much better because it can last a long time.

Can I do SEO myself? Can. SEO can be done by anyone.Including you. But you need to learn from the beginning to know how to rule in the world of SEO.I guess on the internet scattered internet guides.You just need to Learn the basics first.Actually my blog is aimed at sharing information about digital marketing.Before now now there are still many business people who do not understand how to increase their sales through the internet.Even though in developed countries companies already use it. sophistication or what is commonly called the 4.0 revolution is really utilized for economic purposes.

On this occasion I want to convey the most basic things so that you can understand SEO simply.On another occasion I will share tips on how to start SEO.

There are several things you need to consider in learning SEO:

Keyword Research.Keyword research is very important because that is what will make it easier for potential buyers to find your site.This key glass research will determine how you name the product, the target city, and other important information.

Analyzing Competitors. In the business of competitors there is always.That's a sign of a healthy business. But you want to get lots of customers. Now you have to be very, how competitors play.With that you can use tricks better than them.

Make an article. Creating articles aims to provide information to your customers about business, product types, prices, sizes and so forth. Writing this article is very vital in SEO because there are specific guidelines.Not all writing can increase rankings. So you have to be careful.

Build authority. All websites in the # 1 number Google have a great authority.The basic logic: Google wants to recommend a trusted website. Websites that have low authority will not be recommended.How to build authority? By increasing the domain authority.I will discuss this in the next article.

Audit: Playing SEO is sometimes boring.The material taught is all that. Especially if you have successfully ascended page 1 of google.The obstacle is that you will feel bored optimizing.Thought SEO audit is very important.not decline.Remember one thing: competitors are always stalking behind you.You must be prepared to continue to dominate page 1 of google.

Conclusion

Learning SEO is very beneficial for business.If you manage MSME whether it is food, culinary or fashion, then SEO can help. Above we provide data about the increase in SEO from year to year.The trends in Indonesia are the same.Let's use technological sophistication to increase revenue.

Many companies that we optimize are like tenda promosi murah. A company engaged in tent sales. Produsen gerobak angkringan kayu is a company which deals in furniture.